Thursday, 7 November 2013

Double page spread


Joe King, the biggest up and coming artist is now the new face of Stussy UK. Maverick has had the fortune  of catching up with Joe to reflect on his involvement with the brand and what it means for him and what it could do for his career.
The brand has always worked with young, passionate, hard working and successful individuals. The overall quality of the brand attracted King to the brand in the first place. “I had the meeting with the people from Stussy and they’re really into collaborations. They’ve worked with other artists such as Josh Southway and Dave Kitson. These are both artists who I look up to and it I’m very happy to have linked up with Stussy.” It’s not all about the music for Joe, as
He is also a big fan of the products that  are available. “I’m a big fan of Stussy. It is
The sort of brand that I will be happy to represent. Joe’s music has developed greatly over the last few years. ”It’s been crazy! I can’t believe that so much has happened in such a short space of time. I’ve gone from playing gigs with less than ten people in the back of a pub to selling out arenas and the prospect of tour in 2014. I feel that the deal with Stussy will help me in my career.”

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